When all of the ‘Big Four’ fashion shows have done their bit and have set the pace, it’s time for the lesser ones around the globe to prove themselves as potential hubs for fashion innovation. That’s seems to have been the case as of the past five years or so, as a number of the outsiders in the industry have been able to break through the cracks and show that we do have some choice beyond what’s popular in London, New York, Milan and Paris. The latest stop that has the industry talking is up in Canada. Yes, it’s that time again. We’ve made it to Toronto Fashion Week and it seems to have been done on a bigger scale than ever before.
Peter Levy is the managing director of IMG Fashion Worldwide, the company who are known to have recently purchased Toronto Fashion Week. They see the vision for what it can be, and are set to take it from being quite niche and segregated twist on what other global fashion weeks are doing to bring it more towards the forefront of the field. Too long have Canada lagged behind, and with such a big land mass, you’d expect them to at least have a bigger pull on the market than what a place as small as the United Kingdom has. Nevertheless, they’re working on getting themselves a few steps ahead in their field and it all begins with this new purchase.
Levy explained the idea that they’re trying to push and are steadily working towards being able to establish fully. “Toronto has always intrigued me as a city because of how international and sophisticated it is in terms of fashion, not only at wholesale but also at retail. The city has an international point of view. There is a great awareness of fashion which isn’t the case in every city. Even though parts of it may become inaccessible to the public there is a great awareness.” He compared it to another of his purchases.” Berlin is a perfect example. We’re in our sixth year there. We believe it should be about emerging fashion in that part of Europe — not trying to replicate Paris or Milan.”
Ever since it went through a boom period a few years back, thanks to people having more faith in internet shopping, eBay has become a real hub for fashion. Even though the high streets might old all the power in terms of the overall tastes of seasonal clothing picks, the ability for people to buy things so freely has opened up a world of opportunities. Thanks to the recent redesign of the website, which comes just after they decided to introduce a new (controversial) logo, they have now made it so that shopping becomes a more social experience. What does this mean though? Don’t worry, we’ll shed light on how it’s going to alter you eBay experience, if you want it to, that is.
The changes follow eBay’s string of new acquisitions, all of which will aid in enriching the experience which people currently get from them. Hunch, Milo, GSI Commerce and Svpply are all included in this, and it would appear that they will all ply a fairly significant role in pushing things forwards for them. It’s no secret that eBay have been extremely resilient in the Internet would, as well as pivotal in their own right, in regards to getting people to do something that they probably would never have thought about 15 years ago.
What do you think to the latest changes to eBay? Do you think that it’ll make much of a difference to the way in which you shop? What do you think of the new logo? Does it suit their new direction, or should they forget about it and go back to the way that things used to be? The idea is that the company take things in a direction which fits in with the new wave of things being a lot more based around social aspects. The ability to share things among peers is something that always comes in handy and has proven to drive up sales, as people feel as though they’re in competition with each other to keep up with what their peers are buying and selling. Onwards and upwards, it seems.